Strategy. Execution. Results.
1. Influencer Marketing
3. Internal & Industry Comms
1. Influencer Marketing
21 Days. 21 Fathers. One Campaign That Went Viral.
Curapod needed a Father's Day campaign that didn't look like an ad. I built it around real stories—21 days, 10 creators, each one scripted differently to match their voice and audience.
The Brief
Make fathers stop scrolling. Make them feel seen. And make sure Curapod is the brand they remember when they do.
What I Did
Researched and mapped creators across macro, micro, and nano tiers by audience demographics and engagement patterns. Wrote individualised scripts and content concepts per creator—same brand message, different human voice every time.
The Result
Reels hitting 1M views. The campaign ran for 21 consecutive days with consistent reach and amplification.
2. PR Strategy
3. Internal & Industry Comms
1. Influencer Marketing
Building a Global Management School's Voice in India
SP Jain School of Global Management had a powerful story to tell about their world-class faculty, global campuses, and graduates shaping industries. The goal was to build a communications identity that matched that ambition and made their leadership impossible to ignore in a crowded education market.
What I Did
Developed a long-term PR and brand communication roadmap. Identified media beats, built an editorial calendar around academic milestones, and crafted thought leadership for faculty and leadership across business, education, and lifestyle media.
3. Internal & Industry Comms
3. Internal & Industry Comms
3. Internal & Industry Comms
Four Publications. One Symposium. One Deadline.
CLFMA's 58th AGM brought together policymakers and 250+ industry leaders in Hyderabad. I reported and wrote the full event coverage, simultaneously, across four trade publications.
What I Did
Covered Poultry Vision, Poultry Parisrama, Poultry Trends, and Poultry Creations — each with a distinct editorial tone and audience. Distilled complex policy discussions on agri-exports and livestock value chains into clear, engaging narratives for India's poultry industry.
"The Work, In Frame"
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