The Voice Behind the Brands You Remember
A Canvas of My Work
Strategic communications professional shaping how brands speak — from PR campaigns and influencer strategy to executive narratives and brand identity. 5 years. 70+ brands. One through-line: words that earn attention.
The Difference I Make
PR Strategy
Brand Communications
Brand Communications
Full-funnel campaign strategy — media angles, press lists, timelines, and post-campaign reporting. Tier I to III media across India and internationally.
Brand Communications
Brand Communications
Brand Communications
Long-term brand voice, identity content, and communications roadmaps. The kind of work that makes a brand sound like itself—consistently.
Influencer Marketing
Brand Communications
Influencer Marketing
Creator research, tier mapping, campaign conceptualisation, and bespoke scripting. Strategy that translates brand messaging through an authentic human voice.
Content Strategy
Internal & Industry Comms
Influencer Marketing
40+ assets a month across thought leadership, newsletters, executive profiles, and media narratives. Content built for reach, not just volume.
Copywriting
Internal & Industry Comms
Internal & Industry Comms
Ad copy, social captions, campaign headlines, and brand messaging — short, sharp writing that carries a brand's personality into every touchpoint and stops the scroll in under three seconds.
Internal & Industry Comms
Internal & Industry Comms
Internal & Industry Comms
Stakeholder documentation, industry publications, and communication frameworks that bring structure to high-volume, multi-brand environments.
Brands I've Had the Privilege to Work With
Frequently Asked Questions
Please reach me at lavanyasmss2@gmail.com if you cannot find an answer to your question.
I have been a professional writer for 5 years, with experience in a variety of industries and writing styles. I have worked with clients ranging from small startups to large corporations, and I am always eager to take on new and exciting writing projects.
Some of the key brands and organisations I’ve worked with include CLFMA, Hilton, USSEC, Neuron Energy, Emiza, Curapod, Vibgyor Group of Schools, Jaywood Industry, SP Jain School of Global Management, Man Industries, Arth Alpha, Mudrex, CarTrade, Dubai Tourism, Aumovio, Elektrobit, TVH, Ember, Krystal Integrated Services, House of Aratt, White Lotus Group, FirstClub, Stempeutics, Singer India, Enerparc, The Sleep Company, Ujjas Birla, Cipla, Baggit, Conrad Pune, The Yarn Bazaar, Fujitsu, Eleganz Interiors, Gamezop, Heaps.ai, HexaHealth, JSLL, Karkhana, Lifecell, Kinetic Engineering, Karma Global, KelpHR, Mpower, Nestroots, Okie Electronics, Nuvoco Cements, Optimised Electrotech, NinjaCart, Polymatech, Rohit Shelatkar, Savills, Sistema.bio, SOTC, Thomas Cook, ZoloStays, Waaree, Lifecell Bio, Continental Coffee, Volksara, and ON TV.
I have written for a variety of industries, including education; technology (agritech, healthtech, surveillance, semiconductors, and electronics); infrastructure (construction, steel pipes, and wooden pallets); consumer goods (home appliances, lifestyle, and coffee); mobility and logistics (automobiles, logistics & supply chain, and tours & travels); finance (quant finance and blockchain); sustainability (biogas and livestock); and more. I am always eager to learn about new industries and take on new writing challenges.
My writing style is adaptable and flexible, depending on the client's needs and preferences. I can write in a variety of styles, including professional, conversational, academic, and creative writing.
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